Intellectual Property (IP)
Great Ideas!
Xerox; a case on potential that remained unrecognized for a long time
In 1939 the American law student Chester Carlson invented the photocopier. Carlson recognized the potential of his invention and patented the technology. For many years, Carlson was the only one who believed the market for photocopiers was not limited to 5,000 units. He had contacted over twenty companies before he found a buyer in The Haloid Company, a small manufacturer of photography paper. Twenty years after the invention of the photocopier, the first machine reached the market in 1959. Haloid, soon renamed Xerox, sold 10,000 machines in the first two years. Today, the photocopier is still Xerox’s biggest product. Xerox employs more than 55,000 people and has an annual revenue of over 17 billion US dollar.
The life sciences industry is a graveyard of good ideas. In many cases, not taking action is the biggest mistake companies make. An adequate search of the potential of your finding might prevent you from becoming one of them. Be perceptive and persistent!
‘The most successful people are those who are good at Plan B.’ - James Yorke
At Rise 'n Shine we do not only offer the IP services leading up to your patent but we can help you with the resulting steps as well. Our information services and project support prevents your idea from taking 20 years to reach the market.
